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Credibility in Claims and Labelling
Sustainability labels on products act as filters, helping us identify sustainable products and giving us information on how a product was produced. But not all standards use a label. Many of them use a written message or claim. This brief video shows you how these claims and labels need to be truthful and have language that tells us what has actually been achieved.
ISEAL Sustainability Claims Good Practice Guide
There are a myriad of 'sustainability claims' in the market today. The Good Practice Guide was developed through a multi-stakeholder consultation process to define good practice for scheme owners in setting and managing claims about their standards system.