Making credible claims: Implementing EmpCo and a role for voluntary sustainability standards
An ISEAL public webinar on implementing the EU Empowering Consumers Directive with voluntary sustainability systems.
As the EU Empowering Consumers Directive (EmpCo) approaches its application date on 27 September 2026, businesses and policymakers are preparing for a new era of sustainability claims-making.
The Directive introduces clear rules to tackle greenwashing, strengthen consumer trust and ensure that environmental and social claims are supported by evidence. But what does this mean in practice? And how can voluntary sustainability systems (VSS) help organisations make claims that are robust, transparent and compliant?
Join ISEAL for this public webinar that will feature industry and sustainability scheme perspetives, as well as real-world case studies. We will explore the practical role that voluntary sustainability systems can play in supporting credible sustainability claims in this new regulatory landscape.
Session objectives:
- Understand the implications of EmpCo and the outlined role for third-party certification schemes.
- Explore how voluntary sustainability systems can support credible, evidence-based sustainability claims-making.
- Hear practical examples from leading sustainability systems on implementing credible claims in different sectors.
- Gain insights from the business and consumer perspective on preparing for the new regulatory landscape.
- Learn about ISEAL's guidance and resources to support good practice in sustainability claims.
Access the concept note below.