Small scale farmers face several structural barriers that limit their power, income and participation in global value chains. Founded in 2009, Producers Direct is a farmer-owned nonprofit which brings together a network of over one million small producers, located across East Africa and Latin America. Recognising these structural barriers, Producers Direct has innovated a platform that enables farmers to co-design the tools and services they need.
This case study series explores how value chains actors can advance equitable outcomes for small-scale producers. Each study describes how different value chain actors implement the principles of equity (distributional, procedural and recognitional) through innovative approaches, strategies and methodologies. The case studies showcase successful approaches to advance understanding of equity, and to inform and inspire the work of ISEAL members and their partners.