The Empowering Consumers Directive, Directive (EU) 2024/825, (ECD) marks a significant development in EU consumer and sustainability policy, aiming to enhance the credibility of environmental claims and strengthen consumer protection against greenwashing. Among its key innovations, the Directive sets requirements for how sustainability labels are used in the EU market, specifically restricting their use unless backed by credible certification schemes or developed by public authorities.
 

This regulatory shift brings both challenges and opportunities for sustainability systems, especially those supporting traders and businesses in making trustworthy claims. In this context, ISEAL has undertaken an in-depth analysis to explore the relationship between the requirements of the Directive and the frameworks offered by the ISEAL Code of Good Practice and the ISEAL Credibility Principles.