This case study looks at how credible voluntary sustainability standards (VSS) are responding to one of the most important legislative developments: the EU Deforestation Regulation (EUDR), which aims to prevent products associated with deforestation from being sold on the EU market. Featuring the Round Table on Responsible Soy (RTRS) and ProTerra,  it explores how credible VSS drive not only compliance but also meaningful transformation across the soy sector.