This project aims to bridge the finance gap that currently prevents smallholder farmers from transitioning to regenerative agriculture, as part of a larger movement to accelerate the global ‘Regen Ag’ transition.
The initiative will develop and pilot a Regenerative Incentives System that supports cotton and soy farmers in India. Technical guidance, verification mechanisms, and financial rewards will be provided to reward smallholders’ progress. This will address the unique constraints smallholders face, such as land size, access to finance, and market dynamics, and will ensure long-term benefits for both farmers and the environment. Supply chain actors and brands will also be provided a transparent, scalable model to invest in regenerative agriculture.