The Empowering Consumers Directive, Directive (EU) 2024/825, (ECD) marks a significant development in EU consumer and sustainability policy, aiming to enhance the credibility of environmental claims and strengthen consumer protection against greenwashing. Among its key innovations, the Directive sets requirements for how sustainability labels are used in the EU market, specifically restricting their use unless backed by credible certification schemes or developed by public authorities.
 

A technical submission by ISEAL to EU policymakers on the EU Green Claims Directive: Ahead of the trilogue meetings, ISEAL is sharing its perspective and suggested amendments on the texts proposed by the European Commission, the Council, and the European Parliament.  This technical submission reiterates our longstanding support for the Commission's efforts to introduce more stringent regulations to tackle greenwashing, enabling consumers to make more informed purchasing decisions.

There is a strong need for a regulatory approach that allows for product component and whole-of-product claims.

As part of its ongoing engagement with EU policymakers, ISEAL submitted targeted input to the European Parliament on the Omnibus Package, specifically addressing the proposed amendments to the Corporate Sustainability Due Diligence Directive (CSDDD).Our recommendations aim to support the directive’s simplification objective while ensuring that effectiveness, inclusiveness, and alignment with international standards are not compromised.

In response to the EU proposal for a Green Claims Directive, this statement intends to go further in establishing robust credibility criteria, by promoting multistakeholder participation, and supporting clear pre-approval and verification processes for sustainability schemes. 

Going further in establishing robust credibility criteria, promoting multistakeholder participation, and supporting clear pre-approval and verification processes for sustainability schemes. This paper reiterates our longstanding support for the Commission’s efforts to introduce more stringent regulations to tackle greenwashing, enabling consumers to make informed purchasing decisions. We would also like to share our views on the proposal and suggest some amendments to make it even more effective.