Patrick Mallet, Innovations Director at ISEAL, and Akiva Fishman, Senior Program Officer at World Wildlife Fund, discuss what credible assurance at a landscape level looks like.

Regulatory pressure is growing for companies to have more sustainable supply chains. Such rules have great potential. They could change the incentive structure of the market, allowing companies to overcome competition hurdles that have hampered sustainability action in the past. But beyond the right market conditions, companies also need credible solutions that enable efficient compliance with the rules and help realise the intended sustainability impacts.